Oriental versus Amber

Why can’t we use the term “oriental” any longer? In view of the problems and issues of ethics, inclusiveness and diversity challenges that our industry is facing on a global scale, we need to rethink the use of the term “oriental” to avoid any colonialist connotations or clichés, relics of an outdated exoticism. And, above […]

Why don’t perfumer-creators like to be called “noses”?

To begin with, it is quite difficult to determine the exact date of birth of this synonym, which has become popular first in the media and eventually in the general public. However, we can already feel the possibility of the metonymy as early as 1897, in the famous ” nose speech” of Cyrano de Bergerac: […]

The right to be an author

When it comes to intellectual property, French law seems to have its favorite senses. While it recognizes and protects works that are sensitive to sight and hearing (the famous “major arts”), the so-called chemical senses of smell and taste clearly do not find favor in its eyes. On the grounds, namely, that they are particularly […]

How should we call women who create perfume? A (not so) French story

This is a French topic, but it says a lot about the time we live in. What should we call the women who create perfume? Language manufactures reality, so the subject is much less anecdotal than it seems. The French language has a masculine and a feminine and until the French Academy (whose 40 « […]

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