Xavier BLAIZOT

PCW

Xavier was born in Paris to a family from Grasse, with a strong perfumery heritage spanning seven generations. During his childhood, he lived in both the USA and UK as his family relocated to accommodate his father’s professional pursuits. Xavier graduated with a MBA from the Ecole de Management de Normandie, and as part of his studies worked in marketing for Mane in Hamburg and also as an evaluator for Robertet in Grasse. After graduation, he was selected to enter the Perfumery School of Robertet, located in Grasse. He studied with teachers of a high calibre including Jean-François Latty, Jacques Flori and Michel Almairac for two years. As a junior perfumer, Xavier began working for Robertet in Mexico allowing him to gain experience in formulating fragrances for a distinctly different culture. After three years in Latin America, Xavier moved to New Jersey, USA with Robertet where he specialised in natural fragrances in aircare, fine fragrance and personal care. This time with Robertet was dedicated to the creation of 100% natural fragrances for mass and niche brands.

Following Xavier’s travels as a perfumer in America, he integrated PCW as a perfumer and in business development and took over the presidency of the company in 2021. Working for many different niche brands of fragrance throughout the world, Xavier has developed his knowledge in finished products and ingredient sourcing, to develop a broad expertise of the fragrance world.

This experience has allowed Xavier to express his creativity and sensitivity through his composition for perfume brands across the world. His goal for PCW is to innovate through the natural ingredients to create always new natural smells.  

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